Gabriel Ross

Once contacted to re-brand the Gabriel Ross website (aka GR Shop), one of the most important factors in this project was maintaining a recognizable connection to the old image, since Gabriel Ross has a large client base spread across the country. The other key element was the navigation. There is a lot of information on this site on a lot of different product types, so it was important to maintain consistency in how to access and display this information, as well as explore the entire site with ease – there’s more than just products for sale here, there’s a blog, and the ability to create wish lists and gift registries. With all that in mind, this was also an e-commerce and content management site – which made the programming far more in depth.