Kathy Sendall is a businesswoman at the top of her field. She needed personalized, professional stationery to be used for her various endeavours. A simple and mildly feminine typography was used for a fashion-forward aesthetic. Lowercase letters were used throughout to reinforce the approachability of Kathy herself. The glyphs on the first and last letters were extruded to the edges of the page with a full bleed, resulting in a memorable detail.