Meg De Candia
Quite possibly Meade Design Group’s most fashion forward logo yet, international handbag designer Meg De Candia asked for help to re-brand herself with a new logo, business cards, and an invitation/brochure design. The goal was to create a look that would hold it’s own against heavy-weight brands such as Calvin Klein, Michael Kors, Balenciaga and Kate Spade. This clean but edgy logo with strong diagonal lines, juxtaposed directions and stacked typography accomplishes just that. The logo also lent itself to a stunning use of repetition with her images and a beautiful custom pattern that was used inside the business cards and layered onto the image at the back of the brochure with a detail shot of the gorgeous hides she uses in her designs.