Nest & Cradle

Nest & Cradle is a retail store on Yates Street, right here in Victoria BC. With the enticing tagline, “Because life is lovely”, the shop is sweetly feminine and appealing to the lifestyle of the modern woman, children, and those who love them. Nest & Cradle was in need of a brand that would portray them as all that they are: hip, friendly, fun and of course, lovely!

Curvaceous typography was looped to form a nest or cradle-like shape was used as the main focus of the design. Punchy acidic greens and bright peacock blues were used throughout the printed goods and website to add interest and trends that could be easily changed.