Paxar Technologies is a Canadian Company that specializes in the sales of design software for the Architecture, Design, Landscape, and Entertainment industries. Meade Design Group was very excited to work with Paxar as they have been an industry leader since 1991. Our end goal was to refresh their brand, while maintaining the integrity of the company.
We re-designed Paxar’s logo by choosing a very technical and symmetrical font. The “X” in the typography is used as their logo mark, and across their web and print branding. The interconnection of the X’s creates a simple, but alluring pattern repeat.
Along with a new logo, Meade Design Group designed beautiful foiled-business cards, and a clean website.