Mille Fiori Spa

New spa owner, Christine Boutillier, wanted a look that was more bold and contemporary than what one would expect from a spa; one that would depict her as being a young, fresh and unique alternative to her competitors, but with a reference to the classic, Italian inspiration behind the company name and location.

A loosely sketched flower was paired with an elegant typography on a dark background to create the final design. The contrast provided by the black and white linen duplex paper and the soft lines of the flower being foiled in a chrome-like metallic amps up the edginess of this package.