Resource Trades approached Meade Design Group to develop a logo that would be suitable for use on their website. As an online resource for consumers to find contractors, plumbers, millworkers and other trades it had to be appealing both to the end user and the tradespeople clients who were listed on the website. A simplified, bold font was given a point of interest, using a cog as the “O” representing machinery, as well as working together. The font also has a sense of uniqueness with the negative space being highlighted through the use of a stroke that has been applied on most letters – a modern interpretation of a stencil or stamp. The chartreuse, charcoal and white combination is particularly striking within it’s target market.