How cool is it that we were able to help one of our favourite stores re-brand themselves? We were thrilled to get the call from Ross Taylor, owner of Gabriel Ross, to help him create a new image/site for his online store, now known as GR Shop. Check out the website for yourself at: http://grshop.com/!
One of the most important factors in this project was maintaining a recognizeable connection to the old image, since Gabriel Ross has a large client base spread across the country. The other key element was the navigation. There is a lot of information on this site on a lot of different product types, so it was important to maintain consistency in how to access and display this information, as well as explore the entire site with ease – there’s more than just products for sale here, there’s a blog, and the ability to create wish lists and gift registries. With all that in mind, we also had to consider that this was also an e-commerce and content management site – which made the programming far more in depth.