The Music Engine

The Music Engine was a digital music promoter in London, UK. The company’s concept was for the clients/artists to upload 3 or more songs to the website, and the artists would then be promoted to record companies though the Music Engine. Their image needed to be hip and innovative.

Meade Design Group created this logo as a representation of music notes and record players, and updated the concepts to translate to the digital world by infusing modern typography. The repetition is very conducive to pattern repeats, and the rotated segments create a subtle sense of movement and working together. It could also read as a contemporary jukebox, or the shadows of 3D cubes. This logo received recognition at PopKomm in Koln (Cologne), an annual music industry event in Germany.