Web Design Creative Brief State general project information, goals, and relevant background information for site redesign:Date MM slash DD slash YYYY Company Name Your Name First Last Email What is the basic overview of the project? Briefly include background information if relevant.What is the main goal of the new site?What are the secondary goals of the new site?What are the long-term goals? Target Audience Briefly describe the target audience(s) for your Web site:Specific industry (please specify) Consumer Supplier New Hires Business Customer Investors Media What is the primary gender of your target audience? Primarily Male Primarily Female Age range: Geographic location: Other information: More about your target audience:Choose a typical user and profile in detail. Include occupation, age range, gender, online frequency, online activities and any other relevant information. Profile more than one if applicable.What is a typical task the user might perform on the new site? For example: register, log-on, search for information, buy a specific product, send their email address, call for more information, etc. Your Organization Please describe your organization from the perspective of the brand you would like to communicate to your target audience: An example would be: “Meade Design Group Inc. is a multidisciplinary interior and graphic design studio in Victoria, BC, Canada that creates interiors and graphics to elegantly reflect our client's needs and style.”Your brand/positioning statement:Check off the adjectives below which best apply to your organization: Conservative Elegant Steadfast Organized Technical Creative Other: Key MessagingWhat is the overall message you are trying to convey to your target audience? Cost-effective Leading edge Conservative Elegant Steadfast Progressive Formal Casual Serious Experts Humorous Organized Technical Creative Other: What is the primary action you wish your target user to take from the main page of your site? (Examples: download, browse, move along specified path, email, order, explore, click button, call etc.)What is the primary action you wish your target user to take before leaving your site? Is it the same action? If not, describe why. Perception and Tone How do you want your target audience to respond to your new online presence?What does the target audience currently think and feel about the organization and the current web site?What do we want them to think and feel?How will this new web site help to achieve this goal?What visuals can be used to achieve this goal? Look and FeelPlease describe the look and feel that you envision for your site. Use descriptive adjectives:Describe any visual elements or styles that can/should be utilized from existing marketing materials or collateral:If this is a re-design of your existing Web site, please describe the ways in which you want your new Web site to differ from and be improved upon from your old Web site:How is your company or your web presence different from your competition?What specifically sets you apart from your competition?What areas of the current site are successful and why?Please list ANY three Web sites that you find compelling and explain what you find interesting about each one:Please list three COMPETITORS Web sites and state what you like and dislike about each one: Technology & ContentDoes your Web site need to be printable? (Some technology does not print well) Yes, all pages must be printable No, printability is not an issue Only the following pages must be printable:Who will supply images for the site? We will supply digital images Meade Design Group should select images for my site* *Please note that Meade Design Group may purchase stock images on your behalf and that an additional fee will apply for any purchased images. Logo Standards Please forward your logo to Meade Design Group in .eps (Illustrator) or hi-resolution layered .psd (Photoshop) format.Please indicate all rules and restrictions regarding the use of your logo and any other graphic standards that will apply to the design of your Web site:Content Inventory: 100% of content can be transferred by Meade Design Group from existing site Some content can be transferred by Meade Design Group from existing site, some content will be supplied to Meade Design Group Meade Design Group is to create all content for new site* *Please note that Meade Design Group will hire a writer on your behalf, additional charges will apply for this service. A representative from your company will be required to meet with the writer to ensure proper content has been included.Who is responsible for content approval? What elements do you see as “globals” or appearing on every page within the site?Please design my site for the following resolution: 640 X 480 (Fits screens for all users but limits design space and will look very small when viewed on larger screens) 800 X 600 (fits screens for all users) 1024 X 768 (Industry standard – At this time, 90% of users use this resolution. It may be too large for the other 10%) Does your website need to be responsive? This involves creating separate designs to ensure your site looks good on mobile phones and tablets. Yes No Unsure Send myself a copy EmailThis field is for validation purposes and should be left unchanged.
