Chanone Smith

Creative Director Chanone Smith oozes class and sophistication in everything she does and was in need of a fashion forward identity and stationery package to reflect that.

Inspired by fashion institutions, the simple yet bold ‘C’ mark with the missing fragment is memorable and elegant. Her word-mark is no different, and places emphasis on the ‘Chanone’ to encourage clients to call her by her first name. An organic, animal print inspired pattern creates visual texture and interest against the main, crisp white background linking the stationery pieces together and adding another level of detail to her package. Custom stickers to seal the envelopes, metallic foils and a velvety laminated finish add tactile impressions to this stunning identity.