Don Felix Mezcal
This limited edition run of luxury mezcal was produced in honour of a prominent figure, commemorating his life and love of quality Mezcal. An elegant black and white scheme with timeless fonts was combined with a modern, pointillism interpretation of Don Felix’s likeness and the personal touch of his signature.
The packaging produced for this product was a series of stickers (for the front and back, as well as a seal for the top), and an information card with the history of Don Felix. The tagline which translates to “For all the bad, Mezcal, and for all the good, Mezcal as well.” is subtly placed on the back label amongst the technical information.