Lori Dundas

Edmonton-based interior designer, Lori Dundas approached Meade Design Group to re-brand her firm to target sophisticated, open-minded clientele. A gorgeous package was developed that is both complete and cohesive; from business cards, stationery, thank you cards, presentation folders, a website and everything in between, Lori’s package is a stunning collection.

The logo was created with simple typography and a pointillism-style monogram which utilized the “L” and “D” in a continuous stroke which was duplicated and rotated for balance and a beautifully repeatable pattern.  For the print materials and website, a magnificent stone image was used  as the launching point. A rich, warm grey was pulled from the image for the paper stock and duplexed with cream in a textured finish. The logo itself was embossed and debossed for emphasis, then foiled for subtle glamour.

For the holiday season, we expanded Lori’s brand by creating a line of silk sachets. These beautiful, bespoke items were constructed with custom printed silk and buttons, and finished with a delightful bergamot and coriander fragrance.