Mason & Daly

Based in Barkerville, Northern Canada since 1980, Mason & Daly General Merchants is a family-owned company created by brothers William, Robert, and Douglas Rummel, alongside C. Strouss and Company. Doug from Mason & Daly reached out to Meade Design Group to create an e-commerce site to promote and sell their merchandise while promoting their historic town of Barkerville. Inspired by the Barkerville logo, the Mason & Daly logo is historical yet elegant, with gold foil incorporated. The typography is a mixture of classical serif fonts and modern calligraphy, making it both contemporary and distinctive, with a historical flare.

We applied graphic embellishments throughout the website to create an authentic and elegant look. Alongside the logo and a custom website, we designed Mason & Daly business cards to extend their refreshed branding.