Reel Life Charters

Reel Life Charters is a family-owned company based out of beautiful Sooke, British Columbia. Travis from Reel Life Charters asked Meade Design Group to design a logo brand for the company that was both west coast inspired and refined. We applied a unique grey-scale texture, with intersecting gold bars to 3 Chinook salmon, making the logo mark stand out boldly. The typography is simple, but is both a subtle mixture of classical serif fonts and sans serif fonts, making it contemporary and distinctive.

We foiled the salmon with gold foil on top of a rough textured business card, making the final product truly elegant. Accompanying the beautiful business cards, Travis asked us to design the website, gift certificates, thank you cards, and water bottle labels that he can give out to fishing clients.