Meade Design Group was approached to create a logo for Afin, an obstetrician/gynaecologist practice in Mexico. Having exclusively female clients, the logo is designed with very curvaceous, feminine typography and a rounded mark which symbolizes both the relationship between mother and child, and patient and doctor. Soft, warm greys and pinks were used in this logo to reinforce the feminine nature of the practice and the calm, caring environment. Lowercase text also enhances the calm, friendly and approachable environment.
“Afin’s new image is a perfect fit for our practice. We have received many compliments from our patients and peers. It conveys exactly what we were hoping for, many have said it feels like a warm embrace. The service we received was prompt, friendly and professional – we couldn’t have had a better experience with Meade Design Group.”