Founder of Fayze Contracting approached Meade Design Group to create a professional, strong and memorable brand package for his company to both level up in the league in which he competes, and the overall perception of his brand.
A neutral and material-inspired palette was curated for the brand, giving it elegance and timelessness while merging a more natural West Coast style. The typographical solution consists of bold, modern letterforms made up of horizontal lines to create a unique and compelling solution. The company’s name was then balanced with the word ‘BUILT’ in a thin typeface giving the brand memorability and differentiating from other local contracting companies.
Meade Design Group had the pleasure of providing Fayze Contracting with a branding package, as well as large-scale site outdoor signs incorporating wood, metal and dimensional lettering. The wooden structure of the signage is finished with a stain to give it the ‘new build’ look while the metal wrap overlay is meant to rust in the elements to give it a ‘West Coast weathered’ patina; the juxtaposition of the signage materials and finishes stand out and elevate the overall brand.