Point Break Developments

Point Break is a Vancouver Island based development company that specializes in high-end residential projects. Point Break Developments approached Meade Design Group for a brand identity refresh. Our goal was to create a brand that is both West Coast inspired, yet sophisticated and elevated.

Using the surrounding Pacific ocean as inspiration for their name, the brand palette and graphic elements reflect and pay homage to the deep blue sea. The typographical solution consists of a clean and refined sans-serif typeface that is supported by the gold foiled waves or, interchangeably, the octopus insignia.

Meade Design Group had the pleasure of providing Point Break Developments with a full brand identity, specialty foiled business cards, large-scale site signage, branded stationery, apparel and a custom website.