Introducing… Meg De Candia

Meg Decandia Purse DesignThis is quite possibly our most fashion forward logo yet.

We were thrilled when international handbag designer Meg De Candia asked Meade Design Group to help her re-brand herself with a new logo, business cards, and an invitation/brochure design.

We wanted to create a look that would hold it’s own against heavy-weight brands such as Calvin Klein, Michael Kors, Balenciaga and Kate Spade. Not to toot our own horn, but we think we did with this clean but edgy logo with stong diagonal lines, juxtaposed directions and stacked typography. The logo also lent itself to a stunning use of repetition with her images and a beautiful custom pattern that was used inside the business cards and layered onto the image at the back of the brochure with a detail shot of the gorgeous hides she uses in her designs.

Please visit the identity and print galleries to see the complete project.

Introducing… Edge Architecture

Edge Architecture Victoria BCWe cannot wait to share our most recent stationery and website package with you – Edge Architecture.

Founder of Edge Architecture Gaston Castaño [Maibc] came to Meade Design Group for an identity that would appeal to his design-conscious clientele. His company mantra? “The name EDGE recognizes the firm’s goal to provide a competitive edge to design practices that want to add value to their project deliverables”.

We went for it, with a bold lettering style and bleed that is most certainly eye-catching. The stationery was printed in four colours to maximize the punchiness of the Edge brand, and even features a die-cut to enhance the unique feature of the offset lettering within the logo. For more details go here.

To learn more about Gaston Castaño and his firm, please check out his website at:

The New Look of 2011

Meade Design Group - The New Look 2011To celebrate the renewal of Meade Design Group we have created a new image for the business, one that embraces our old branding (with the repetition of the horse image and typography of our logo), but also symbolizes our growth and evolution with the use of the gradient and layering of patterns and forms.

We also warmed up our colour palette and softened the lines to better represent our warm and friendly working environment. Now that we have put so much work into our networking and accessibility, we wanted to reflect that in our image; we want to be perceived as professionals who are young, fun, and love what we do – design really is our passion!