7070 Design Headquarters is a new studio that has just launched in Calgary, Alberta. It is a place designers can go to use the resource library, hold meetings, and even rent out office space. A shared work space for Calgary’s design community.
We were approached for our graphic design services by seventyseventy who were looking for something classic and sophisticated – yet adaptable, allowing designers with their own identities to fit right in. We went with a typographical solution that has an understated detail with the seemingly handwritten font – the final line entices your eye to follow it throughout the e-brochure, business card and website. The elegantly versatile aesthetic was carried through with an colour scheme of black, white and gold.
We just launched the seventyseventy website, check it out today at http://7070.ca to see what 7070 has to offer.
Creative Director Chanone Smith oozes class and sophistication in everything she does. Of course, she needed a fashion forward identity and stationery package to reflect that.
Inspired by fashion institutions, this has to be one of our favourite print jobs yet. The simple yet bold ‘C’ mark with the missing fragment is memorable and elegant. Her wordmark is no different, and places emphasis on the ‘Chanone’ to encourage clients to call her by her first name. An organic, animal print inspired pattern creates visual texture and interest against the main, crisp white background linking the stationery pieces together and adding another level of detail to her package. Custom stickers to seal the envelopes, metallic foils and a velvety laminated finish add tactile impressions to this stunning identity.
Michelle is a fellow designer that we already knew and loved, so when she approached us to design a new identity for her including logo, stationery, social media and website, we were thrilled.
Embracing Michelle’s personality and aesthetic, we created an identity that was warm, modern and clean – yet natural. Michelle Morelan Design is known for it’s West Coast Contemporary and nature-inspired interiors, as well as stunning renderings. The reflected ‘Double M’ used in her mark has been well received as both a bold, modern statement, and as evoking the natural reflections in the lakes and oceans Michelle experienced throughout her life living on the West Coast. This mark lends itself prefectly to creating gemoetric patterns and coupled with the taupes and charcoals we chose, fits Michelle’s style perfectly.
To learn more about Michelle Morelan Design, please visit the website: here
Barbara Gergel is a very talented and recognized local stylist. From residential to landscape design, Barbara’s ability to mix styles, deep knowledge of the design elements and a clear understanding of her clients needs are evident in each of her projects. Barbara’s designs have always been characterized by the elegance of their lines and a sense of uniqueness. Her work is often transitional with a perfect blend of classic and contemporary elements.
We created a design which we feel exudes class, flair and elegance with the use of a swooping peacock feather, clean typography, metallic inks and a chartruse colour palette which has been used on business cards and a one-page website.